Go to any popular photography website and search for "studio", you will be served with a plethora of articles telling you why you don't need a studio.

However, after reading past the headlines there is always the "but" sentence. This is great BUT doesn't give you the flexibility of a real studio. Or a basement studio is wonderful BUT limiting however by ceiling height where as most studios have high ceilings allowing more lighting options. 

Here are 5 reasons why you should shoot in a studio at least once. 

1 - EQUIPMENT
We have the equipment... all of it. I think it was Joe McNally who said "if you think you need two lights, use one. If you think you need three lights, use one" and that's great, but might I also suggest, USE THEM ALL! I joke of course but when you have the flexibility to slowly add more lights to your shot to mold and create the exact look you have been seeking it can bring an amazing sense of satisfaction.

2 - CONVENIENCE
No more rearranging your living room / dining room for the shoot. Don't get me wrong, I loved shooting in my "home studio" but at the same time we all know the hassle it is to move everything around in the dining room or living room, setup the lights, get the backdrop up etc. 

3 - TOYS!
We have already gone over light modifiers, and they are great, but it doesn't have to end there.  What about wind machines, smoke machines, 8 foot mirrors, HUGE V-Flats. The list of additional elements that you can add to your images goes on and on, and we have them all. 

4 - NO RESTRICTIONS
Unlimited Creativity, not restrictions.  Last weekend I was at the studio as two photographers were shooting a model they hired for the day. They started off simple, a couple strip lights and loved the results, then they added a reflector... then a 5 foot Octabox, then a wind machine, after that the smoke machine. With each addition and evolution they became more and more ecstatic with the images they were creating. 

5 - GUIDANCE
Another great service offered at many studios (including The Loft Studio) is additional guidance during your session. For an additional cost you can have a professional studio photographer guide you through your shoot. They can help you realize the vision you have in your mind. 

So if you're looking to push your craft to new levels try shooting in a studio, you will be amazed with the results!